Memoto is now Narrative

Dear friends of Memoto,

We started out a year ago to create a new way to look at and experience our lives. During that year, so many of you have gotten in touch to share how you see that Memoto will be of value to you personally, which has been a continued source of motivation and inspiration to our entire team through good times and bad.

Now we find ourselves at a new beginning.


It has taken a long time to get here, but at the end of this month we will be ready to start shipping. It is an incredible relief to be able to make this announcement, and it's not without afterthought because this is still the beginning of something and not the end. We move forward prepared for the hard work ahead to fulfill our commitments to you and to our company-guiding vision.

We start out on this new journey under a new brand. Memoto as a name has been very dear to us, but after being adamantly notified that it conflicts with similar trademarks in the market we have no choice but to change name. This has made us ask ourselves who we really are and what we stand for. The new name we have selected is Narrative.

Narrative feels like the name that was out there waiting for us all along. It encapsulates, crystallizes and clarifies what we have been working on all the way: helping you effortlessly capture and tell the stories of your life. Narrative is the same legal entity as Memoto, with the same obligations to our backers and customers. No matter what we call ourselves, we are the same people in our hearts and souls. Also, the Memoto Lifelogging Camera will now be called the Narrative Clip.

To be clear, this does not mean that we are changing any of our plans for the future. We will stay the course.

We also start out with greatly increased resources to fulfill our plans. After a lot of hard work we have found a team of people with the same outlook on life as ourselves, who believes in what we do while we believe in them. San Francisco-based True Ventures are our new partners on this journey, and with their backing ($3M to be precise) we can confidently reiterate that we are in this for the long haul.

Mark November 1st in your calendars. Starting this date, the first Narrative Clips will leave the factory to be sent to our Kickstarter backers and then pre-order customers. We are working on ways to let you easily access your individual estimated shipping date, so stay tuned to know when the Narrative Clip is arriving at your door.

I can’t express how much we appreciate all your feedback and help. Suiting up into our new Narrative costume, we look very much forward to continuing serving you as we have. In a few weeks we’ll be able to share what we’ve been working on the past 12 months: the Narrative Clip.


Let us know what you think about our new name on our blog.

With Love,

Martin Källström, CEO and co-founder of Narrative